job specification

The Social Media Specialist will be the creative engine behind the RedBull social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platforms (TikTok and YouTube above all).

This role is responsible for ideating dynamic, social-first content that fuels fan growth, drives engagement, and positions the brand at the forefront of entertainment and sports.

This role will also be responsible to lead the social agency, social video makers and video editors in executing the social ideas, both during events or during the daily content production.

They ensure consistency in tone of voice, visual language, and storytelling across all channels. Constantly plugged into emerging trends and platform evolutions — with a sharp focus on TikTok and YouTube Shorts — the Social Media Specialist transforms real-time insights into relevant, high-performing content.

Data-driven and forward-thinking, this role translates performance insights into actionable strategies, continuously elevating social media expertise and digital capabilities across the organization.